Many shoppers add products to the cart, reach checkout and leave. In Arab stores most customers type a phone number rather than an email, and emails get opened far less anyway. That makes a WhatsApp message the most direct way to bring them back.
How WhatsApp recovery works
- The shopper types their phone at checkout, so the cart is saved even if they don't finish.
- If they haven't ordered within an hour, they get a WhatsApp message with a Complete my order button.
- One tap restores their cart and details, and they finish in seconds.
- Still no order? An optional second message a day later with a discount coupon.
Do it right so you don't annoy customers
- Consent: recovery messages are marketing, so shoppers must agree to receive them. Add an opt-in checkbox at checkout.
- Stop button: every message needs a one-tap way to stop further messages.
- Don't overdo it: two messages is enough, and never more than one a day per number.
- Skip people who ordered: if they ordered from another device, no reminder.
Cost
Meta counts cart-recovery messages as marketing and charges per message by country. Compare that to the value of recovered orders: one recovered order usually pays for many messages.
Measure the result
- How many carts captured a phone number.
- How many messages went out and how many shoppers tapped Complete my order.
- How many orders followed, and what they were worth.
Yakeen Pro does all of this in WooCommerce: cart capture, messages, coupon, consent, the stop button and stats on recovered revenue.